Introduction To Backlinks
Backlinks
are a vital component of any website’s traffic plan. Without backlinks, a website will have a
difficult time ranking for their most important keywords.
However,
with a proper backlink plan in place, a website can shoot to the top of the
search engines, even for some remarkably competitive keywords, while generating
organic traffic to their websites quickly and easily (and at no cost).
Why Are Backlinks Used As A Measure Of A Website’s Overall Relevancy?
Many
years ago, it was possible to secure top search rankings simply by repeating
your keywords more often on the page than someone else did (known today as
‘keyword stuffing’).
Even
the most advanced search engines couldn’t distinguish quality sites from spam,
so searchers would often leave frustrated, unable to find what they were
looking for in a sea of spam and misleading offers that would heavily focus on
implementing irrelevant keywords into their websites simply to rank for terms
that had absolutely no significance to their actual websites or offers.
But something happened that changed the way websites ranked within the major search engines, offering a fair, genuine method of measuring a website’s overall relevancy to the keywords that were associated with it.
But something happened that changed the way websites ranked within the major search engines, offering a fair, genuine method of measuring a website’s overall relevancy to the keywords that were associated with it.
Google’s
algorithms made it much harder for low quality sites to make it to the top of
the search engines, because instead of gauging a websites relevancy based on
keywords alone, they began to use a form of “social proof” to determine which
sites were truly of the highest quality and overall value.
Their
algorithms were compiled from a unique formula to determine which sites were
“real” sites – sites people would actually want to visit from websites that
were using questionable tactics to position themselves within the major search
engines.
Their
programmers determined that if enough quality sites were linking to a
particular site, that it should be given more weight in the search engine
results.
The
trouble was, many legitimate sites were new, or just hadn’t been found by other
sites, yet. In addition, many webmasters
won’t link to their “competition” just to obtain relevancy, so it left a lot of
legitimate sites struggling to obtain (and maintain) adequate positioning in
the search engine for their main keyword phrases.
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